India’s Gaming Industry: Time For Age & Content Ratings?

The Indian gaming sector continues to grow at a rapid rate and has surpassed 400 million gamers and thousands of games. The young demographic profile of consumers of gaming in the country warrants a robust framework that ensures overall consumer interest. Standardized age-rating practices within the country would be a significant aspect of safeguarding the wellbeing of users against content-related harms. Foreign-origin and inter-regional rating systems such as ESRB and PEGI provide potential solutions for how this objective could be achieved. Both systems indicate the success of a self-regulatory mechanisms in the age-rating process, as well as integration with the global IARC system.

At this stage, it is unclear what a future age-rating framework for Indian gaming may look like. However, such a system would simplify domestic legal compliances and incorporate Indian sensitivities into assessment of gaming content. The involvement of all stakeholders (i.e. government, industry, experts and academia) would be a crucial factor in creating a robust, widely adopted and effective game rating framework in India.

Read the report here.

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